Why WILLEM SMITH?
Our Philosophy
We offer superior solutions to those who take a moment to understand – and ultimately appreciate - the virtues of our furniture. It’s not simply design – its design and functionality. It all starts with thinking through every aspect, and every square inch, of our furniture. For today’s discerning consumer, the value and long term benefits inherent in our work is clear. Materials, Design, Comfort and Scale: the hallmarks of our thought-through approach.
We agonize over comfort.
So much so that we've given our process a name: piErgonom comfort.
Our Story
John founded his eponymous furniture company, WILLEM SMITH, and that endeavor grew to include a multi-line showroom, first in the Washington Design Center and more recently in Fairfax, VA. WILLEM SMITH wholesales its own furniture, its leather collection and a few marque furnishings collections to residential and hospitality interior designers across North America and sells directly to consumers through its showroom.
We’re often asked to reveal our secret, and the truth is that a great sit is similar to a phenomenal meal: not one ingredient is solely responsible for elevating the experience above all others. When correctly prepared and combined, you could call it a synergy but there may, in fact, be a little bit of magic involved. So, even with world-class craftsmen, ideal dimensions, the right pitch, a superb cushion and our exclusive ErgoRide, ultimately you have to sit it to truly believe it.